Trends come and go! Professional shoots, and well-edited photoshoots in fashion campaigns and events are no longer as popular as they used to be. So what's next? Are you ready for digital and disposable cameras to be the new it-girl item? We advise you to be ready because now your favorite luxury brands and exclusive fashion events send off professional shots or over-edited photos and welcome the era of digital and disposable cameras in the fashion industry.
An Inside Look
So how did digital and disposable cameras start to take over the fashion industry? It-girls in the fashion industry, from Amelia Gray to Maya Chantout, are the ones who will give us the answer. When we check their Instagram posts it is easy to say that they always bring their digital or disposable cameras literally everywhere they go. You can now have an inside look the backstage of Miu Miu Fall/Winter 2023 fashion show from the eyes of Amelia Gray or the Prada event in Dubai from the disposable camera of Maya Chantout.
One other biggest fan of disposable cameras is Gigi Hadid. It turns out that Gigi Hadid has a separate Instagram account (@gisposable) dedicated to her disposable camera shoots. Thanks to her we can dive into the private world of fashion events. The Instagram account mostly includes memories of Gigi Hadid from exclusive fashion events. You can easily dive into Gigi Hadid’s disposable camera and discover the backstage of the Moschino FW20 show in Milan Fashion Week or the backstage of the Marc Jacobs FW20 show in New York Fashion Week.
Why It-Girls Can’t Get Enough of the Vintage Vibe
So why are digital and disposable cameras so popular among it-girls in the fashion industry? Why do they prefer to carry a digital or disposable camera with them, instead of taking out their phone and capturing the backstage of a high-end brand they are modeling for or a private fashion event they are going to?
Maybe they just became fans of digital or disposable cameras because they care about the aesthetics of their Instagram more than the memories, but giving a deeper meaning to moments captured with digital or disposable cameras is also an option since now they are the it-girl accessory of the fashion events. It is clear that using disposable and digital cameras allows them to maintain a sense of privacy and intimacy in their online persona. These cameras give them a sense of control over what they choose to reveal from the exclusive events that they attend. It can be their way of saying, "This moment reflects a part of my world and I want to capture it in a way that feels genuine and candid."
On the other hand, the effect of aesthetics created by digital and disposable cameras should not be ignored. It is undeniable that imperfect blurs, grainy textures, and unexpected light flares produced by these cameras add a unique charm and vintage appeal to their photos. We can say that it is all about capturing a sense of nostalgia while reflecting a sneak peek at their world.
Image Credit: @gisposable
“Candid” Revolution
Surprisingly, digital and disposable cameras are not only taking over fashion events, but they are also taking over luxury brands. Luxury brands have begun to embrace the imperfect allure of those cameras in their brand campaigns and Instagram feeds. Luxury brands are quite foresighted when it comes to discovering the value of capturing genuine experiences. Those kinds of shoots allow consumers to feel like they are part of an exclusive world of that luxury brand.
One of the fans of the imperfect effect of the disposable camera is Miu Miu. The biggest proof of this is the partnership between Miu Miu and Gisposable where the campaign does not require hiring a famous fashion photographer with a professional camera and perfect editing skills. All the photos come out of Gigi Hadid's disposable camera. The Miu Miu x Gisposable collaboration allows us to enter the world of candid and intimate moments intertwined with high fashion.
Amina Muaddi is one of those who keeps her camera with her. When we look at Amina Muaddi's personal Instagram, we can see many posts shot with both digital and disposable cameras. She often celebrates the spontaneous aesthetic of disposable camera shoots on her brand’s Instagram feed too. With her artistic and creative vision, Amina Muaddi brings a fearless perspective to the world of fashion photography.
Are Professional Photoshoots Facing Extinction?
While we see the rise of digital and disposable cameras have an impact on the fashion and luxury world, professional shoots and edited pictures still have their place. We still appreciate talented fashion photographers behind the cameras who work hard to capture the perfect lighting, styling, and most importantly the desired message and aesthetic. Professional shoots and edited pictures are still important for brand identity and reflecting desired consistency in the fashion and luxury world. However, seeing it-girls capturing sneak peek moments from the most exclusive fashion events or seeing some luxury brands preferring nostalgia of disposable or digital cameras reminds us that there can be a refreshing shift. We can’t deny that capturing authentic moments from a digital or a disposable camera is definitely a fun way to dive into the fashion world.
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