The fashion world's attention has once again been drawn to the magical streets of Milan, where elegance, creativity, and refinement collide to produce a stylish event unlike any other. Milan Fashion Week, one of the most renowned events on the global fashion calendar, has enchanted both the industry's elite and fashion enthusiasts. With its rich history, incomparable craftsmanship, and unwavering dedication to pushing the frontiers of design, Milan is a true inspiration for designers worldwide.
In this blog post, we encourage you to take a thrilling trip through the highlights, trends, and memorable moments of Milan Fashion Week.
Claudia Schiffer Returns With Versace
Claudia Schiffer, one of the most iconic models of the ‘90s, made her runway comeback on the Versace Spring 2024 show. Being the one who closed the show, the 53-year-old German model wore a silver and green metallic dress with lace detailing. Her look was completed with a natural makeup look and silver metallic pointed heels with a bow at the base of the foot.
“It’s basically molded onto my body. It fits me like a glove,” Schiffer told Vogue, “I always stay really healthy. I do work out, and make sure I get a good night’s rest.”
Image Source: Vogue
AVAVAV’s Extraordinary Runway
When it comes to presenting a viral runway show, Beate Karllson is unrivaled. With the concept "no time to design, no time to explain," Karllson pointed out the fact of how the runway models are pushed onto the runway, half-dressed, stressing, and struggling to finish their runway appearance.
The first model dashed onto the runway in a black jacket and big black boots. The next arrived, wearing a flowery belle-sleeved shirt and orange leggings and holding a baguette. AVAVAV's witty collection was wrapped up with cheeky glances, leaving viewers in tears. Following a dark-eyed figure bound in duct tape, foam blocks ran back and forth with "ADD SHAPE" scribbled in Sharpie. The final costume was hilarious, with an enormous suit made entirely of Post-it notes.
Image Source: Hypebeast
Karoline Vitto’s MFW Debut
The young Brazilian designer Karoline Vitto, now based in London, made her Milan debut with the support of Dolce&Gabbana. Vitto's collection was inspired by Dolce&Gabbana's Spring/Summer 1992 Collection, which emphasized and celebrated women's natural curves and shapes via the use of lingerie, an iconic piece in the fashion house's repertoire.
Set to Luchalibre Audio's Brazilian funk music, the runway was embellished with medallions, pendants, and coins acquired by Karoline's family on their vivid market visits in So Paulo, providing a personal touch to the runway.
Image Source: Karoline Vitto
Gucci Ancora Show
The new creative director Sabato De Sarno made his official debut with Gucci. By separating ways with Alessandro Michele, the Italian brand made it clear that they wanted to create a whole new aesthetic, joining the quiet luxury trend.
Even after bringing an outdoor presentation indoors owing to bad weather, Gucci has used virtual experiences to bring its vision to life. "Gucci Ancora" which means "again" was initially staged in Milan's Accademia di Brera district, stressing art and expression. To underscore this notion, Gucci funded a public gallery display. They digitally reproduced this experience on platforms such as Roblox, Zepeto, and QQ, making it available to a worldwide audience. Gucci's Roblox Gucci Town was changed into "Gucci Ancora," inspired by Milan's Brera area, including interactive artwork and challenges. Virtual places for researching fashion and the exhibition are also available on Zepeto and QQ. This program exemplifies Gucci's continuous dedication to metaversal innovation under De Sarno's leadership.
Explore more on: https://www.gucci.com/tr/en_gb/ms/gucci-ancora-spring-summer-24/ancora/
Image Source: Gucci
Ferrari SS24 Collection
Ferrari created a transitional collection for Spring/Summer 2024 that will transport you from the city to the race track in an instant. The designer was influenced by Ferrari's premium legacy, believing that extravagant desires should take precedence above anything else. In the Ferrari universe, dreams become a reality, poured into a seductive collection founded in imagination. Curved lines and rounded sleeves allowed the actors to move in an organic and flowing manner as they walked the racetrack-style runway. These fascinating visual references appeared across the designer's repertory, including classic racing, workwear, and tailoring codes from the past.
Image Source: Vogue Runway
BOSS Livestream Show in Techtopia
The BOSS collection took place in Techtopia, an avant-garde workplace setting. This futurist workstation, painted in medical-scrub-mint green, created an environment in which the tight lines between business dress and the authority it represents began to dissolve.
Marco Falcioni's collection was a philosophical investigation of the limits and release from standard business clothing. The enormous Boss archives were used to breathe fresh life into '90s sartorial aspects. The asymmetrical lapels on Gigi Hadid's opening pinstriped skirt-suit, for example, were a reference to the classics with a subversive twist. Women's blouses flowed, while men's shirts had expansive over-sleeves, highlighting the contrast of conventional tailoring with a hint of modern oddity. Lee Minho, the brand ambassador, astonished attendees by being the first to enter Techtopia. Naomi Campbell, Suki Waterhouse, Demi Lovato, and Sonam Kapoor were among the VIP guests.
Image Source: Harper's Bazaar
Moschino’s 40th Anniversary
Moschino's Spring/Summer 2024 show, which celebrated the brand's 40th anniversary, deviated from the norms of a runway and combined performance art and fashion. It was created by four House friends: Carlyne Cerf de Dudzeele, Gabriella Karefa-Johnson, Lucia Liu, and Katie Grand.
The legendary shapes from the '80s and '90s created by Franco Moschino served as the collection's overall inspiration. In order to illustrate the scope of the founder's codes from four separate perspectives, each of the designers above individually drew their own referential vision board with this time capsule in mind.
Image Source: Vogue Runway
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