The summer sun is starting to hit the shores, and an exciting trend has emerged for the world of luxury fashion this summer. Luxury fashion houses are now taking over world-famous beaches and hotels, far beyond couture showcases. So, whether you're planning your next sun-soaked vacation or simply looking for a getaway, fasten your seatbelt as we embark on a journey to these luxury fashion beach pop-ups. We'll dive into the summer collaborations, and offer an exclusive glimpse into the world where luxury fashion houses take over the dream vacation destinations. Are you ready to immerse yourself in the world of luxury fashion meets summer? Let's embark on this adventure and witness the transformative power of luxury fashion on the world's well-known vacation destinations.
Shellona Beach St. Tropez x Dior
Dior has emerged as a pop-up store and pop-up beach club at Saint-Tropez's Shellona Beach known for its chic, relaxed ambiance. Set against a stunning backdrop, the store showcases the coveted Dior Riviera capsule collection, featuring the season's Wild Toile de Jouy patterns on fashion pieces, beach accessories, and even sand sculptures. Upon your arrival to Shellona Beach, a warm welcome awaits you in the form of Dior-designed deckchairs, showcasing the brand's iconic logo. These stylish and comfortable deck chairs provide the perfect spot to bask in the Côte d'Azur. But the luxurious summer experience doesn't stop there. Dior has infused its signature sophistication into beach accessories as well. Towels now boast the couture house's iconic motifs, while deckchair cushions are embellished with Dior’s embroidery and so many other details. Each element has been crafted to create an exclusive and luxurious ambiance, where style emerges with comfort, resulting in a truly perfect summer experience. Dior and Shellona have also planned several surprises for visitors. Regular fashion shows will take center stage, showcasing Dior's captivating summer collections and offering guests an opportunity to immerse themselves in the latest trends while living their dream vacation. Exclusive presentations of Dior's iconic pieces will be presented, granting fashion enthusiasts a privileged experience.
Beach Season for Jacquemus
Jacquemus is another luxury fashion brand that has taken over St.Tropez. Indie Beach, an exclusive private beach club, invites guests to lounge in style on vibrant Jacquemus chaise lounges this summer. Jacquemus, the beach is lined with comfortable sun loungers and stylish parasols in yellow, alluding to the brand's signature lemon tree. The beach, which is a stopping point for both fashion and luxury enthusiasts, looks modern with its decoration inspired by the 1970s as well as decorative ornate surfboards. The pop-up boutique's design, on the other hand, takes a more minimalist approach, with an exterior made of stone and wood. In the boutique that is also located at Indie Beach, the brand's newest capsule collection Été, which includes Jacquemus' specially designed straw hats, gold earrings, stylish necklaces, and new versions of the iconic Chiquito and Le Bisou bags.
The World’s First FENDI Beach Club
The world’s first FENDI beach club is situated at Puente Romano Beach Resort. The resort's former Chiringuito Beach Club now boasts vibrant hues, captivating prints, and well-known stripes, mirroring FENDI’s newest collections. The resort is also home to a temporary FENDI pop-up store, FENDI Puerto Banús Boutique located close to the resort itself. The FENDI pop-up store is a treasure for shoppers, offering some of the exclusive summer items from the brand’s Astrology Collection as well as iconic pieces like Peekaboo and Baguette bags. Drawing inspiration from the Astrology Summer Capsule Collection 2023, FENDI has infused its brand influence into every aspect of Puente Romano Beach Resort. The brand's signature touch can be felt throughout, from the carefully selected furniture to the designed textiles, each table showcases vibrant red-and-white-striped placemats and tableware decorated with zodiac symbols. “We cannot think of a better way to welcome summer than with our new beach club,” said Gonzalo Rodriquez, general manager of Puente Romano Beach Resort. “It’s a pleasure and honor to collaborate with FENDI.”
Gucci Transforms Loulou Ramatuelle Beach Club with Iconic Aesthetics
Gucci introduced a new vibrant space that will grace the French coast until the end of September, announcing its partnership with the Loulou Ramatuelle Beach Club. The beach will be adorned with Gucci-branded umbrellas, towels, deck chairs, and cushions, immersing visitors in the brand's iconic aesthetic. Also, a captivating pop-up boutique awaits, inviting guests to explore Gucci's summer collection and discover the exclusive "Saint Tropez" capsule, specially created for this remarkable summer event.
Loro Piana Elevates the Experience at La Réserve à la Plage Beach Club in Saint-Tropez
As the summer holidays commence, the La Réserve à la Plage beach club in Saint-Tropez welcomes visitors with a renewed sense of luxury, courtesy of Loro Piana. This exclusive beach club offers an unforgettable seaside experience that combines the allure of Saint-Tropez. Loro Piana has adorned the beach club this season with signature Italian craftsmanship and the finest materials.
Louis Vuitton's Exclusive Pop-Up Beach Makes Waves at Mandarin Oriental Bodrum
Just in time to welcome the summer crowds, Mandarin Oriental Bodrum joined Louis Vuitton to create an exciting transformation of its renowned Blue Beach Club & Bar, complete with LV monogrammed volleyball nets and more. As part of this collaboration, the resort introduces LV By The Pool, the second Louis Vuitton pop-up store in Bodrum. Taking inspiration from Louis Vuitton's latest collection bearing the same name, guests can take a look at a curated selection of designer pieces from the summer season. From men's and women's ready-to-wear clothing to footwear, bags, accessories, sunglasses, and perfumes, the pop-up store offers an extensive range of fashion-forward items for guests to take a look at or purchase.
Valentino x Palazzo Avino's Captivating Pop-Up Experience
This summer, Valentino has partnered with Palazzo Avino to create a captivating pop-up that extends beyond clothing. This collaboration signifies a shift in fashion pop-ups, as brands now aim to set a complete lifestyle experience. The beach towels and yoga mats are in Valentino's signature red color. As an added special touch, guests at the hotel are treated to Valentino sunglasses and keychains, further enhancing their experience at the Palazzo Avino. The resort is also featuring a pop-up boutique showcasing Valentino's "Escape" 2023 capsule collection. By emerging their designs with the luxurious vacation ambiance of Palazzo Avino, Valentino invites guests to dive into a summer journey that enables guests to experience the brand's essence.
Comments