At the Consumer Electronics Show in Las Vegas this year, beauty devices and fashion innovations are exhibiting alongside smart TVs, laptops, and house robots.
At the Consumer Technology Association annual conference, large corporations like L'Oréal Group and Amorepacific frequently introduce new technologies. This year's event, which runs from January 5 to 8, focuses on cosmetics releases that make use of artificial intelligence to address topics like customized product blending and automated makeup application.
Image Source: CES, Las Vegas
For those who are not familiar with CES, it stands for Consumer Electronic Show and is the most influential tech event in the world -- the proving ground for breakthrough technologies and global innovators. It's held in Las Vegas every year.
From the design of a product to its commercialization, digitalization has spread to most departments in the industry. At CES, attendees get to explore the latest developments from all around the world.
In This Year's CES:
Amore Pacific received the CES Innovation Award for the fourth year in a row this year for two of its launches focused on customized products.
Image Source: Amore Pacific
Its Authentic Color Master by Tonework allows users to scan their faces. Using AI facial recognition technology, it can then create a personalized foundation and lip shades with its robotic arms.
Image Source: Amore Pacific
Meanwhile, the brand's at-home Cosmechip device creates customized skin care by allowing users to enter dry "chips" with skin-care ingredients and water into the apparatus to create skin-care products on the spot.
LOréal Group, on the other hand, focuses on automatic makeup application with two prototypes:
Image Source: L'oreal
It was designed to automatically stabilize when being used by people with hand tremors and limited mobility. The lipstick applicator uses the same smart motion controls and provides customizable attachments to improve the range of motion.
Image Source: L'oreal
The company also released a prototype for an eyebrow makeup application called Brow Magic.
Users scan their faces with L'Oréal-owned AI beauty app Modiface and select the shape, thickness, and effect of their ideal brow.
They can then hold the device up to their face, where 2,400 nozzles "print" 1,200 drops per inch of eyebrow makeup to create the look. Using technology from non-permanent tattoo startup Prinker, the gadget's eyebrow art can be washed off with regular makeup remover.
In the era of 'hyper-personalization' and 'me-centric trends, these remarkable developments of technologies have huge potential.
One other example that focuses on hyper-personalization and a customer-centric approach was an Italian shoe designer brand: Enrico Cuini.
"We can overcome physics to get a man to the moon so why can't we get a woman in her heels down the street comfortably?" Enrico says.
With its patented technology, the label reimagines the structure of the shoe architecturally and uses advanced material science to decrease maximal peak pressure. Enrico Cuini creates fully customizable, made-to-order, designer men's and women's shoes with their developed technology called ALIA solution (Active Lift in Alignment).
Image Source: Enrico Cuini
Lastly, an award-winning singer, dancer, choreographer, and television personality Paula Abdul launched the IdolEyes Fashion Audio Glasses.
The glasses are described as a glamorous take on eye-care protection, complete with Bluetooth 5.0 connectivity that allows the user to make and take phone calls and host online meetings, while also delivering an out-of-ear audio experience that gives users a whole new way to listen to music, podcasts, and audio. However, there are contraversions of the originality of this idea. Rapper Tommie Lee claims that the design was hers and stolen.
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