The spring/summer 2023 Gucci show, titled Twinsburg, featured no fewer than 68 sets of identical twins (yes, actual twins). Ahead of a show dedicated to his mother Eralda and her twin sister Giuliana, whom he also refers to as his mother, creative director Alessandro Michele praised their unique bond.
“Two extraordinary women who made their twinship the ultimate seal of their existence,” he said in the show notes. “They lived in the same body. They dressed and combed their hair in the same way. It’s exactly the impossibility of the perfectly identical that nourishes the magic of twins.”
Each set of twins entered the stage independently, separated by a mirrored wall down in the middle, and walked with the exact same look. The wall was then raised for the unexpected grand finale, which brought the model pairs together in the center to walk hand-in-hand down the runway for maximum impact.
No doubt months of preparation and monumental effort went into the casting. Additionally, each pair of models had custom-made garments that were precisely tailored to them, which suggests the fittings were probably just as laborious.
Photo Credit: Courtesy of Gucci
Playing on the idea of reflections and the concept of the individuality of a twin. The lifting of the partition was done to an eerie chant of “I am not a clone, I am not a copy — I am different.” The Gucci Twinsburg presentation, thus, was an exploration of complex philosophies addressed amidst catwalk finery. Again, it caused a great buzz on various communication and social channels.
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