What is 360-degree brand management?

360-degree brand management is a holistic approach that encompasses all aspects of a brand's presence and perception within the market. The term "360-degree" signifies a comprehensive, all-encompassing strategy that considers every touchpoint and interaction a brand has with its audience. This approach aims to create a seamless and consistent brand experience across various channels and platforms, both online and offline. By strategically managing each facet of the brand's presence, businesses can create a cohesive and compelling narrative that resonates with their target audience, builds trust, and establishes a strong and memorable brand image. Ultimately, 360-degree brand management is about ensuring consistency, authenticity, and a positive brand experience across all dimensions of a business.

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What does a brand and marketing consultant do?

Brand and marketing consulting is a specialized service that businesses seek to enhance their brand image and optimize marketing strategies. This consultancy involves a comprehensive analysis of the brand's current positioning, target audience, and market presence. Experienced consultants work closely with clients to develop clear business goals and devise effective sales and marketing strategies tailored to their unique needs. Services may include crafting compelling sales and marketing materials such as lookbooks and linesheets, refining pricing strategies, and enhancing overall brand identity. Furthermore, consultants often engage in outreach efforts, connecting with PR agencies, influencers, and global wholesale accounts to expand the brand's reach. The goal is to create a well-defined brand image, increase visibility in target markets, and foster meaningful connections with both consumers and potential business partners. By providing strategic guidance and leveraging industry expertise, brand and marketing consultants play a pivotal role in elevating a brand's presence and ensuring its long-term success in a competitive market.

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Where do we start and what does a potential collaboration look like?

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Your brand always comes first for us. To better understand your vision, your current situation, and your current needs, we organize a call. During that call, we get to know each other and figure out how we can collaborate for shared success. While mapping our collaboration details, we prefer to spare the first 1-2 months (depending on your brand’s/business’ current state) for the “consulting” period where we analyze the current situation on a deeper level, set short-term/long-term goals, and lastly create a road map together optimizing your resources, to fulfill our goals. Once we decide on clear goals and objectives, depending on the assistance area, we collaborate with industry professionals who are experts in their specialized fields - such as web developers, logo designers, sales executives, operations managers, social media marketers, ads managers... In addition to our network of professionals and the projects that we manage, we take part in finding the best partners for your brand’s continued success such as global showrooms or PR agencies that are specialized in their field. As an experienced team, we successfully manage the whole process including research, reach-out, and negotiations.

 

Can we proceed only with one of the selected services?

Yes, we cover all marketing and brand management elements both individually and
holistically depending on your business needs. However, we usually prefer to work on
brand management and consulting simultaneously while we are working on other areas.