Marketing vs. Brand Management
For many, the line between brand management and marketing can be a little fuzzy. After all, both play an integral role in the development...
top of page
Search
Mar 14, 20221 min read
The Importance of Sincerity for Brands in 21st Century
Shouting the loudest isn't necessarily the best way for your business to grab attention. In 21st century, customers value sincerity the...
35
Mar 8, 20224 min read
Fashion Brands' Attitude Towards War in Ukraine
During Milan Fashion Week, the mood changed following Russia’s invasion of Ukraine, while shows went ahead as planned. As the fashion...
46
Feb 27, 20223 min read
Why Are There More Fashion Brand Collaborations Than Ever Right Now?
The key to any brand's success is remaining relevant to the target consumer and resonating with them through culture and consumer needs....
92
Feb 26, 20221 min read
Brand Collaborations Do Not Stop: Gucci x Adidas is on Milan Fashion Week
After collaborating with Raf Simons and Prada; Adidas has added another high-end fashion label to its long list of collaborators with the...
24
Feb 23, 20223 min read
5 Branding Trends That Will Emerge This Year
The entire world came to a halt in 2020 and 2021 with the pandemic hitting us, resulting in the total lockdown of countries, widespread...
66
Feb 14, 20223 min read
Omnichannel Retail in 2022: AI and Hyper-Personalization
With the acceleration of digitization over the last two years, our entire world is now connected by uninterrupted, hyper-personalized...
85
Feb 7, 20222 min read
About the Future Consumer
Consumer perception of products and experiences has been reinvented over the past years due to the global pandemic, redefining global...
100
Feb 2, 20221 min read
Gucci Teams up With Superplastic on NFT and Ceramics Collection
The Italian fashion house and Superplastic, a globally led toy and digital collectible company join forces on the growing world of NFTs...
47
Jan 24, 20222 min read
5 Key Consumer Trends for 2022
WGSN, the global authority on trend forecasting, revealed the forecasts for consumer behavior and lifestyles in 2022 and beyond....
96
Jan 20, 20222 min read
Prada and Adidas Will Enter Web3.0 With Their Re-Nylon Collection
If you thought the Prada and Adidas collaboration began and ended with sneakers, think again. It turns out that the duo is launching the...
47
Jan 18, 20222 min read
H&M Launches Virtual Fashion Collection in Collaboration With Dress-X
Fashion retailer H&M is set to explore the virtual fashion realm, with the launch of a digital collection to release through a...
118
bottom of page