5 Brands That Are Pioneering Virtual Fashion
With every advancement, there are usually people and companies who take it upon themselves to push the envelope and create novel ways of...
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Oct 17, 20221 min read
Creative Runways: Gucci's 68 Set of Twins
The spring/summer 2023 Gucci show, titled Twinsburg, featured no fewer than 68 sets of identical twins (yes, actual twins). Ahead of a...
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Oct 13, 20223 min read
Why Luxury Fashion Loves Roblox
On September 11th, Tommy Hilfiger live-streamed its NYFW show in Roblox. It was just the latest example of fashion courting users on the...
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Oct 9, 20222 min read
Kim Kardashian and Dolce & Gabbana
"A match made in marketing heaven" says BoF for this collaboration and they sure are right. Four years ago, Stefano Gabbana, one half of...
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Oct 6, 20222 min read
Creative Runways: Beate Karlsson x AVAVAV and Storytelling
Runways are not only platforms to present your product/collection but also to present your brand, mission, and vision. In Milan Fashion...
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Oct 4, 20222 min read
Moncler: Extraordinary, indeed!
Moncler revealed in its 70th Anniversary celebrations with events after events, from its epic show at Milan’s Piazza del Duomo to the...
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Aug 18, 20223 min read
Shifting Consumer Behavior in Post-Pandemic World for Luxury
The market for luxury goods has gone beyond to pre-pandemic stages despite the shifting consumer behavior and decreasing demand at the...
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Jul 1, 20223 min read
Why Creator-First Brand Strategy is Important?
Creator and influencer content partnerships evolve as brands make cost-effective bids for relevancy. User-generated content (UGC) is...
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May 26, 20222 min read
Jacquemus Went All BLEU at Selfridges London
French fashion designer Simon Jacquemus has opened a series of surrealist pop-up installations at London department store Selfridges,...
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Apr 4, 20224 min read
15 Top Trends That Will Impact Marketing in 2022
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in...
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Mar 28, 20224 min read
Why is Branding Important for Your Business?
A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such...
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Mar 28, 20222 min read
L’Oréal Introduces Headset That Helps Consumers Select Fragrances
Beauty giant L’Oréal has taken a new technological approach to fragrance selection in a partnership with Emotiv, a #neurotechnology...
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