Best of 2022: Brand Highlights of the Year
The tiger managed to bring us a terrific year full of intriguing collaborations, bizarre campaigns, and unforgettable runway shows. As...
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Dec 18, 20222 min read
Balenciaga Walks on Ruins of Its Glorious Past
Not all great minds can be understood, or so the creative director of Balenciaga thinks so. After Balenciaga’s recent scandalous photo...
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Dec 13, 20223 min read
Cancel Culture: Think Twice
“It is time to rethink the relationship between brands and society,” says brand expert Jane Cavalier. “Traditional brands have sold by...
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Dec 11, 20223 min read
Secondhand Luxury: Opportunity or Threat
Covid-19 has tremendously impacted all types of businesses, especially luxury brands, which have plunged dramatically due to the...
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Dec 5, 20223 min read
Google as a Fashion Marketing Tool
Behind every incomplete user journey, there is an incompetent search tool, with failed results, inside the online retail platforms,...
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Dec 2, 20223 min read
A New Player in Luxury: Amazon
Through time, many luxury brands declined Amazon to sell their luxury products, since Amazon is a vast Internet-based enterprise that...
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Nov 29, 20222 min read
A Fashion House That Dresses Samsung?
Samsung’s introduced Z Flip4 was another proven record to the public that the company is an unmatchable rival when it comes to innovative...
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Nov 25, 20223 min read
How to Strategize for Black Friday as a Luxury Brand
We all are familiar with Black Friday, which is a popular term for the Friday after Thanksgiving, and also the beginning of the Christmas...
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Nov 22, 20223 min read
Are Consumers Ready to Pay More for "Sustainable" Products?
Consumers have been used to choosing products only based on price or brand, but today, factors like whether a product is "sustainable,"...
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Nov 15, 20222 min read
Forever Valentino
A significant perspective exhibition honoring Maison Valentino's founder Valentino Garavani and its still-evolving legacy of excellence...
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Nov 8, 20222 min read
bYE bYE to kanYE
Due to recent anti-Black and antisemitic comments, Kanye West has lost his talent representation, connections to important fashion...
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Nov 1, 20222 min read
Fashion Retailers to be More Data-Driven Thanks to AI
As metaverse developments create a huge hype, other technologies such as AI evolve. With AI improvements, more fashion brands are leaning...
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