Jul 1, 20223 min readWhy Creator-First Brand Strategy is Important?Creator and influencer content partnerships evolve as brands make cost-effective bids for relevancy. User-generated content (UGC) is...
May 26, 20222 min readJacquemus Went All BLEU at Selfridges LondonFrench fashion designer Simon Jacquemus has opened a series of surrealist pop-up installations at London department store Selfridges,...
Feb 27, 20223 min readWhy Are There More Fashion Brand Collaborations Than Ever Right Now?The key to any brand's success is remaining relevant to the target consumer and resonating with them through culture and consumer needs....
