Why Luxury Fashion Loves Roblox
On September 11th, Tommy Hilfiger live-streamed its NYFW show in Roblox. It was just the latest example of fashion courting users on the...
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Oct 9, 20222 min read
Kim Kardashian and Dolce & Gabbana
"A match made in marketing heaven" says BoF for this collaboration and they sure are right. Four years ago, Stefano Gabbana, one half of...
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Apr 4, 20224 min read
15 Top Trends That Will Impact Marketing in 2022
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in...
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Mar 28, 20224 min read
Why is Branding Important for Your Business?
A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such...
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Mar 21, 20223 min read
Marketing vs. Brand Management
For many, the line between brand management and marketing can be a little fuzzy. After all, both play an integral role in the development...
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Mar 14, 20221 min read
The Importance of Sincerity for Brands in 21st Century
Shouting the loudest isn't necessarily the best way for your business to grab attention. In 21st century, customers value sincerity the...
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Feb 7, 20222 min read
About the Future Consumer
Consumer perception of products and experiences has been reinvented over the past years due to the global pandemic, redefining global...
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