Traditional Out, Immersive In
Fashion is a concept where everything changes and grows. It is always open to innovation, and new experiences created by creative minds....
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Jan 8, 20233 min read
Is Fashion Becoming... Funny?
Even if you don't fully understand what a meme is, if you use social media, you have probably seen one on Instagram or laughed at one on...
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Dec 13, 20223 min read
Cancel Culture: Think Twice
“It is time to rethink the relationship between brands and society,” says brand expert Jane Cavalier. “Traditional brands have sold by...
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Dec 11, 20223 min read
Secondhand Luxury: Opportunity or Threat
Covid-19 has tremendously impacted all types of businesses, especially luxury brands, which have plunged dramatically due to the...
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Dec 2, 20223 min read
A New Player in Luxury: Amazon
Through time, many luxury brands declined Amazon to sell their luxury products, since Amazon is a vast Internet-based enterprise that...
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Nov 25, 20223 min read
How to Strategize for Black Friday as a Luxury Brand
We all are familiar with Black Friday, which is a popular term for the Friday after Thanksgiving, and also the beginning of the Christmas...
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Nov 1, 20222 min read
Fashion Retailers to be More Data-Driven Thanks to AI
As metaverse developments create a huge hype, other technologies such as AI evolve. With AI improvements, more fashion brands are leaning...
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Oct 27, 20224 min read
5 Brands That Are Pioneering Virtual Fashion
With every advancement, there are usually people and companies who take it upon themselves to push the envelope and create novel ways of...
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Oct 17, 20221 min read
Creative Runways: Gucci's 68 Set of Twins
The spring/summer 2023 Gucci show, titled Twinsburg, featured no fewer than 68 sets of identical twins (yes, actual twins). Ahead of a...
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Oct 13, 20223 min read
Why Luxury Fashion Loves Roblox
On September 11th, Tommy Hilfiger live-streamed its NYFW show in Roblox. It was just the latest example of fashion courting users on the...
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Oct 9, 20222 min read
Kim Kardashian and Dolce & Gabbana
"A match made in marketing heaven" says BoF for this collaboration and they sure are right. Four years ago, Stefano Gabbana, one half of...
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Oct 4, 20222 min read
Moncler: Extraordinary, indeed!
Moncler revealed in its 70th Anniversary celebrations with events after events, from its epic show at Milan’s Piazza del Duomo to the...
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Feb 27, 20223 min read
Why Are There More Fashion Brand Collaborations Than Ever Right Now?
The key to any brand's success is remaining relevant to the target consumer and resonating with them through culture and consumer needs....
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Jan 3, 20226 min read
10 Trends That Will Shape The Fashion Industry 2022
After almost two years of disruption, the fashion industry seems to be back on track. Discover the 10 key issues that will shape fashion...
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Dec 20, 20211 min read
MetaBirkins - Can Metaverse Be a Threat to Brands Who Are Falling Behind?
"The Baby Birkin NFT (from MetaBirkins) is even more exclusive than Hermès bags." said Highsnobiety. Baby Birkin Bag from MetaBirkins...
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Dec 17, 20212 min read
Sponsored Influencers Out, Peer Influence In!
According to several surveys and studies, it is now more than clear that post-pandemic consumers demand authenticity from brands....
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