Luxury Meets Technology: The Future of Fashion
Technology is shaping a future where luxury fashion is sustainable, accessible, and personalized.
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Oct 22, 20234 min read
The Next Generation of Smart Glasses: Meta x Ray-Ban
In July 2021, we first learned about Meta's intentions to work with the Ray-Ban company to create smart eyewear. In September of the same...
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Jul 30, 20234 min read
Reviving Real Bodies for Fashion: Virtual Try-On Tech from Google
Google has undeniably emerged as a pivotal player in the world of fashion marketing, and the company is continuously striving to enhance...
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Jun 6, 20235 min read
Apple's Vision Pro Launch and the Future of AR in Fashion
Yesterday, Apple unveiled its eagerly awaited mixed reality glasses. Could this, after years of fits and starts, be a substantial...
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Apr 30, 20235 min read
AI Fashion Week: Expectations vs. Reality
The month of April started with enthusiasm for another upcoming fashion week that is nothing like the others and a first in history. The...
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Apr 11, 20232 min read
Step Into the Future of Fashion: Ralph Lauren's New Web3-Centric Store
Ralph Lauren, one of the leading brands in the luxury fashion world, has started offering its customers the option to pay with...
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Apr 4, 20236 min read
Brick-and-Mortar Come Back and the New Retail
Brick-and-mortar retail has changed significantly during the last 20 years. Over the 20 months of the pandemic, this trend accelerated....
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Mar 12, 20234 min read
Traditional Out, Immersive In
Fashion is a concept where everything changes and grows. It is always open to innovation, and new experiences created by creative minds....
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Jan 24, 20235 min read
A New Way to Sell Exclusive Products: Direct to Avatar
Virtual characters are one of the ways people express themselves as who they really want to be. Once one can choose his/herself as an...
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Jan 11, 20233 min read
Fashion and Beauty Innovations at the "Most Influential Tech Event in the World", CES 2023
At the Consumer Electronics Show in Las Vegas this year, beauty devices and fashion innovations are exhibiting alongside smart TVs,...
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Nov 1, 20222 min read
Fashion Retailers to be More Data-Driven Thanks to AI
As metaverse developments create a huge hype, other technologies such as AI evolve. With AI improvements, more fashion brands are leaning...
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Oct 27, 20224 min read
5 Brands That Are Pioneering Virtual Fashion
With every advancement, there are usually people and companies who take it upon themselves to push the envelope and create novel ways of...
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Oct 13, 20223 min read
Why Luxury Fashion Loves Roblox
On September 11th, Tommy Hilfiger live-streamed its NYFW show in Roblox. It was just the latest example of fashion courting users on the...
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Mar 28, 20222 min read
L’Oréal Introduces Headset That Helps Consumers Select Fragrances
Beauty giant L’Oréal has taken a new technological approach to fragrance selection in a partnership with Emotiv, a #neurotechnology...
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Feb 14, 20223 min read
Omnichannel Retail in 2022: AI and Hyper-Personalization
With the acceleration of digitization over the last two years, our entire world is now connected by uninterrupted, hyper-personalized...
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Feb 2, 20221 min read
Gucci Teams up With Superplastic on NFT and Ceramics Collection
The Italian fashion house and Superplastic, a globally led toy and digital collectible company join forces on the growing world of NFTs...
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Jan 20, 20222 min read
Prada and Adidas Will Enter Web3.0 With Their Re-Nylon Collection
If you thought the Prada and Adidas collaboration began and ended with sneakers, think again. It turns out that the duo is launching the...
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Jan 18, 20222 min read
H&M Launches Virtual Fashion Collection in Collaboration With Dress-X
Fashion retailer H&M is set to explore the virtual fashion realm, with the launch of a digital collection to release through a...
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Jan 10, 20223 min read
Gaming & Fashion: The Future of Collaborations
With the pandemic changing the way we live, the fashion industry has been adapting under the ever-changing restrictions, lockdowns, and...
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Dec 20, 20211 min read
MetaBirkins - Can Metaverse Be a Threat to Brands Who Are Falling Behind?
"The Baby Birkin NFT (from MetaBirkins) is even more exclusive than Hermès bags." said Highsnobiety. Baby Birkin Bag from MetaBirkins...
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