An Easy Guide & Successful Examples for Valentine's Day
The 14th of February, Valentine’s Day, is right around the corner. Luxury businesses are expanding the Valentine's Day theme beyond the...
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Jan 31, 20236 min read
How to Develop Strategies for the Impact of Netflix-Inspired Fashion
Who could get over Carrie Bradshaw’s Fendi Baguette bag, and Blair’s school uniforms? Or, one day you might want to become part of the...
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Jan 29, 20233 min read
When Worlds Collide: Louis Vuitton x Yayoi Kusama
Thanks to Louis Vuitton, 2023 will be taken over by the dots. Yes, we are talking about the recent collaboration launch of “Louis Vuitton...
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Jan 24, 20235 min read
A New Way to Sell Exclusive Products: Direct to Avatar
Virtual characters are one of the ways people express themselves as who they really want to be. Once one can choose his/herself as an...
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Jan 15, 20234 min read
TikTok’s Huge Swell and Luxury Fashion
Any TikTok user would tell you that time melts away while using it. As you scroll through an infinite reel of content that has been so...
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Jan 8, 20233 min read
Is Fashion Becoming... Funny?
Even if you don't fully understand what a meme is, if you use social media, you have probably seen one on Instagram or laughed at one on...
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Dec 5, 20223 min read
Google as a Fashion Marketing Tool
Behind every incomplete user journey, there is an incompetent search tool, with failed results, inside the online retail platforms,...
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Nov 29, 20222 min read
A Fashion House That Dresses Samsung?
Samsung’s introduced Z Flip4 was another proven record to the public that the company is an unmatchable rival when it comes to innovative...
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Nov 25, 20223 min read
How to Strategize for Black Friday as a Luxury Brand
We all are familiar with Black Friday, which is a popular term for the Friday after Thanksgiving, and also the beginning of the Christmas...
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Oct 9, 20222 min read
Kim Kardashian and Dolce & Gabbana
"A match made in marketing heaven" says BoF for this collaboration and they sure are right. Four years ago, Stefano Gabbana, one half of...
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Jul 1, 20223 min read
Why Creator-First Brand Strategy is Important?
Creator and influencer content partnerships evolve as brands make cost-effective bids for relevancy. User-generated content (UGC) is...
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May 26, 20222 min read
Jacquemus Went All BLEU at Selfridges London
French fashion designer Simon Jacquemus has opened a series of surrealist pop-up installations at London department store Selfridges,...
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Apr 4, 20224 min read
15 Top Trends That Will Impact Marketing in 2022
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in...
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Mar 21, 20223 min read
Marketing vs. Brand Management
For many, the line between brand management and marketing can be a little fuzzy. After all, both play an integral role in the development...
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Mar 14, 20221 min read
The Importance of Sincerity for Brands in 21st Century
Shouting the loudest isn't necessarily the best way for your business to grab attention. In 21st century, customers value sincerity the...
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Feb 27, 20223 min read
Why Are There More Fashion Brand Collaborations Than Ever Right Now?
The key to any brand's success is remaining relevant to the target consumer and resonating with them through culture and consumer needs....
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Feb 26, 20221 min read
Brand Collaborations Do Not Stop: Gucci x Adidas is on Milan Fashion Week
After collaborating with Raf Simons and Prada; Adidas has added another high-end fashion label to its long list of collaborators with the...
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Feb 2, 20221 min read
Gucci Teams up With Superplastic on NFT and Ceramics Collection
The Italian fashion house and Superplastic, a globally led toy and digital collectible company join forces on the growing world of NFTs...
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Jan 20, 20222 min read
Prada and Adidas Will Enter Web3.0 With Their Re-Nylon Collection
If you thought the Prada and Adidas collaboration began and ended with sneakers, think again. It turns out that the duo is launching the...
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Jan 10, 20223 min read
Gaming & Fashion: The Future of Collaborations
With the pandemic changing the way we live, the fashion industry has been adapting under the ever-changing restrictions, lockdowns, and...
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