The Dynamics of Luxury Designer Brands Collaborating with Fast Fashion Giants
Explore the dynamic world of luxury designer collaborations with fast fashion giants, from expanding reach to addressing ethical concerns.
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May 32 min read
Decoding the Met Gala: How Fashion's Premier Event is a Marketing Marvel
Unveiling the Met Gala's marketing magic: Fashion, fame, and fundraising converge in a dazzling display of strategic brilliance.
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Feb 183 min read
Innovative Marketing Strategies: Beyond the Traditional Runway
The fashion industry is in a constant state of flux, and the way brands connect with their audiences is no exception. The game has...
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Jan 213 min read
New Year, New Strategies – Trends and Strategies for Luxury Fashion Brands in 2024
Welcome to the dawn of 2024, where the landscape of luxury fashion is poised for transformative evolution. In this blog post, we delve...
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Dec 19, 20234 min read
Beyond the Hype: A Year in Review of Brands Creating Waves in 2023
In the landscape of 2023, the realms of entertainment and fashion melded into a dynamic convergence, and the cult of influencer fandom...
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Dec 10, 20233 min read
2024 Vision: Redefining Fashion Success Through Strategic Brand Marketing
In the ever-evolving world of fashion marketing, the tides are turning, and brand marketing is poised to reclaim its prominence in 2024....
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Nov 26, 20234 min read
Christmas is on its way – so are Holiday Campaigns
Once the holiday season arrives, the luxury fashion world presents itself with many different, bold, and extravagant new advertising...
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Aug 27, 20235 min read
The Business of Dressing Beyoncé (and Other Celebrities)
Luxury fashion brands have always held a unique place in the zeitgeist of popular culture. Their symbiotic relationship with celebrities,...
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Aug 20, 20236 min read
LVMH's Renewed Interest in Sports: Paris 2024 Olympic Games
Antoine Arnault, one of the heirs and children of LVMH Chairman and CEO Bernard Arnault, has officially announced that LVMH will be one...
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Aug 13, 20234 min read
Why Surrealist Marketing is Suddenly Everywhere?
Surrealist marketing, characterized by its captivating and innovative use of eccentric and absurd CGI campaigns, has swiftly risen to the...
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Jul 30, 20234 min read
Reviving Real Bodies for Fashion: Virtual Try-On Tech from Google
Google has undeniably emerged as a pivotal player in the world of fashion marketing, and the company is continuously striving to enhance...
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Jul 25, 20236 min read
Barbie's Hollywood Glamour: The Impact of Method Dressing
Barbie, the iconic fashion doll, has been a loved toy for generations, capturing the imagination of children and even adults. Over the...
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Jul 16, 20234 min read
High Fashion Houses Taking Over Dream Vacation Destinations
The summer sun is starting to hit the shores, and an exciting trend has emerged for the world of luxury fashion this summer. Luxury...
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May 2, 20234 min read
Gen Z Takes the Lead: The New Age of Brand Ambassadors
For years, brands have been choosing their brand ambassadors with great care. But have you ever wondered the reason behind it? Who are...
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Apr 16, 20232 min read
De-influencing or How to Capitalize During Inflation?
Be brutally honest now. How often have you been influenced to buy something despite having plenty of skincare products on the shelves and...
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Apr 11, 20232 min read
Step Into the Future of Fashion: Ralph Lauren's New Web3-Centric Store
Ralph Lauren, one of the leading brands in the luxury fashion world, has started offering its customers the option to pay with...
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Apr 4, 20236 min read
Brick-and-Mortar Come Back and the New Retail
Brick-and-mortar retail has changed significantly during the last 20 years. Over the 20 months of the pandemic, this trend accelerated....
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Mar 14, 20234 min read
Invitation Only: The Strategy Behind Fashion Show Invites
Fashion shows start when their invitations arrive, hiding the core of the designer’s vision and muse within them. They offer a great...
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Mar 7, 20233 min read
The King of Pop-Ups: Jacquemus
A recent announcement on an immersive pop-up at Paris' Galeries Lafayette was made by Simon Porte Jacquemus and his namesake company,...
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Feb 26, 20235 min read
The Era of Celebrity Influencers is Coming to an End
Today, anyone can have an influence on social media thanks to its powerful algorithm, regardless of the number of followers. It leads...
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