Loewe is the World's Hottest Brand in Q2 2024
Loewe has dethroned Miu Miu to become the world's hottest brand for Q2 2024, thanks to viral hits, star power, and savvy collaborations.
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May 284 min read
How to Craft Your Brand Story
Crafting a compelling brand story starts with defining your identity, knowing your audience, and staying authentic across all channels.
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Apr 282 min read
Schiaparelli Steps into the Sneaker Culture
Schiaparelli's debut sneaker blends American comfort with French chic, paying homage to founder Elsa Schiaparelli's innovative spirit.
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Jan 213 min read
New Year, New Strategies – Trends and Strategies for Luxury Fashion Brands in 2024
Welcome to the dawn of 2024, where the landscape of luxury fashion is poised for transformative evolution. In this blog post, we delve...
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Dec 24, 20233 min read
Things To Remember When Faced a PR Crisis
In the fast-paced and image-centric world of luxury fashion, the recent PR crises faced by industry giants Zara and Balenciaga serve as...
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Dec 17, 20234 min read
Rebranding in Luxury Fashion
Luxury fashion is a dynamic sector where innovation is just as important as tradition, and it's not just about elegant designs and rich...
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Dec 10, 20233 min read
2024 Vision: Redefining Fashion Success Through Strategic Brand Marketing
In the ever-evolving world of fashion marketing, the tides are turning, and brand marketing is poised to reclaim its prominence in 2024....
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Nov 19, 20234 min read
Miu Miu's Path to Dominance: Decoding the Success
For Q3 of 2023, Miu Miu takes first place on the Lyst Hottest Brands Index for the first time, after being named Brand of the Year in...
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Sep 3, 20234 min read
The Transformation of Luxury Shopping: From Flagship Stores to Pop-Ups and Beyond
In a world where the landscape of luxury shopping is undergoing a shift, traditional flagship stores are no longer the only supporters of...
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Jul 25, 20236 min read
Barbie's Hollywood Glamour: The Impact of Method Dressing
Barbie, the iconic fashion doll, has been a loved toy for generations, capturing the imagination of children and even adults. Over the...
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Jul 16, 20234 min read
High Fashion Houses Taking Over Dream Vacation Destinations
The summer sun is starting to hit the shores, and an exciting trend has emerged for the world of luxury fashion this summer. Luxury...
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Jun 4, 20233 min read
Fashion Brands' Big Pivot to Interior Design
Fashion brands have expanded their horizons and ventured into new territories beyond clothing and accessories. In recent years, many...
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May 28, 20234 min read
Say Cheese: How and Why Digital and Disposable Cameras Became the It Girl Accessory for Fashion
Trends come and go! Professional shoots, and well-edited photoshoots in fashion campaigns and events are no longer as popular as they...
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May 7, 20233 min read
Balmain x Evian: Together Change Is Beautiful
There are many challenges that could lead a designer to give up on trying to make a difference in the world, including supply systems'...
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Mar 19, 20233 min read
What You Should Know About Fashion Wholesaling
Today's fashion brands tend to sell in 3 main channels: brand boutiques, department/concept stores, or e-commerce. There are many reasons...
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Mar 14, 20234 min read
Invitation Only: The Strategy Behind Fashion Show Invites
Fashion shows start when their invitations arrive, hiding the core of the designer’s vision and muse within them. They offer a great...
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Mar 7, 20233 min read
The King of Pop-Ups: Jacquemus
A recent announcement on an immersive pop-up at Paris' Galeries Lafayette was made by Simon Porte Jacquemus and his namesake company,...
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Mar 4, 20232 min read
R.I.P Sans-Serif Font, Welcome Burberry’s New Era
Is it time to get back to basics for Burberry? Or to run away from the basics? Daniel Lee ushered in a new era by rebranding the British...
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Feb 28, 20233 min read
Geniuses Behind Moncler at London Fashion Week 2023
An industry analysis by Business of Fashion and McKinsey&Company states that the new aim of the fashion business is to be "nimble, think...
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Jan 29, 20233 min read
When Worlds Collide: Louis Vuitton x Yayoi Kusama
Thanks to Louis Vuitton, 2023 will be taken over by the dots. Yes, we are talking about the recent collaboration launch of “Louis Vuitton...
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