Jaguar’s Bold Rebrand: A Risky Leap Toward a New Era
Jaguar’s rebrand embraces bold design, creativity, and electric luxury to captivate a younger, progressive audience. Bold or risky? You deci
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Oct 153 min read
40th Anniversary of London Fashion Week: The Best of SS25 Shows
Celebrating 40 years of London Fashion Week, SS25 dazzled with bold designs, sustainability, and unforgettable runway moments!
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Oct 94 min read
Key Moments of Paris Fashion Week SS25 Runway Shows
Key Moments of Paris Fashion Week SS25: Bella's YSL comeback, Willem Dafoe for Miu Miu, Kylie Jenner's viral Balmain gown, and more!
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Oct 64 min read
Takeaways From Milan Fashion Week SS25: A Brand Management Perspective
Milan Fashion Week SS25 brought a refreshing take on fashion, and beyond the runway, it offered some compelling lessons in brand...
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Oct 13 min read
New York Fashion Week Roundup: Highlights From The SS25 Shows
NYFW SS25 brought bold minimalism, athletic cuts, and playful designs from Alaïa, Proenza Schouler, Ralph Lauren, and Off-White to the runwa
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Jul 303 min read
Loewe is the World's Hottest Brand in Q2 2024
Loewe has dethroned Miu Miu to become the world's hottest brand for Q2 2024, thanks to viral hits, star power, and savvy collaborations.
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Jun 182 min read
How the Olympics Will Impact Fashion Week
Anticipation mounts for the 2024 Olympics in Paris, sparking speculation on Fashion Week's fate. Logistical hurdles and opportunities loom.
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May 284 min read
How to Craft Your Brand Story
Crafting a compelling brand story starts with defining your identity, knowing your audience, and staying authentic across all channels.
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May 153 min read
The Dynamics of Luxury Designer Brands Collaborating with Fast Fashion Giants
Explore the dynamic world of luxury designer collaborations with fast fashion giants, from expanding reach to addressing ethical concerns.
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May 32 min read
Decoding the Met Gala: How Fashion's Premier Event is a Marketing Marvel
Unveiling the Met Gala's marketing magic: Fashion, fame, and fundraising converge in a dazzling display of strategic brilliance.
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Apr 282 min read
Schiaparelli Steps into the Sneaker Culture
Schiaparelli's debut sneaker blends American comfort with French chic, paying homage to founder Elsa Schiaparelli's innovative spirit.
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Apr 235 min read
Luxury Fashion Highlights from Milan Design Week 2024
Milan Design Week is here, blending fashion and design in a vibrant spectacle. From Hermès to Gucci, fashion houses are redefining interior.
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